Teach yourself advertising and publicity.

by Peter Chandor

Publisher: English Universities Press in London

Written in English
Published: Pages: 202 Downloads: 756
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Subjects:

  • Advertising.,
  • Publicity.

Edition Notes

SeriesTeach yourself books
Classifications
LC ClassificationsHF5823 .C46
The Physical Object
Paginationviii, 202 p.
Number of Pages202
ID Numbers
Open LibraryOL6071962M
LC Control Number50011255
OCLC/WorldCa4696173

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All you need is the willingness to learn and a lot of patience. To make the process easier for you, follow the tips below: Start with SEO.

Many of the concepts used by PPC, content marketing and social media marketing are based on SEO principles. Advertising and publicity are two very different communication tools, even though both employ the mass media as a vehicle for reaching large audiences.

Traditionally, most marketers placed heavy reliance on advertising and only occasionally used publicity.